Food photography

It’s the summer season and most likely you will be out and about and drawn to the fast food restaurants at some point or another. It’s interesting to compare the pretty product pictures and the real thing you get to eat.

Fair play to McDonalds in Canada for showing what goes in to making burgers look good when one of their customers asked.

Why does your food look different in the advertising than what is in the store?

In response they shared this video…

So as you can see, the camera never lies, but you can optimise the subject you put in front of your lens. Food photography and styling is an art akin to clothes styling and make-up artists for portraiture, and of course there’s always the final retouching in photoshop.