On Tuesday, we had the pleasure of hearing from Peter Greenway, who gave us a fascinating insight into his role as a photographer for the National Trust. Despite being a volunteer, Peter’s position required him to undergo two interviews and a photographic portfolio assessment. He also receives regular training, covering privacy laws and there is a requirement for a DBS certificate. His commitment involves volunteering one day a month, and his photographic role is formally accredited by the National Trust.
Peter photographs mainly three sites: Waddesdon Manor (where he also serves as a Welcome Host), Ashdown House, and Chastleton House.
Sharing a bit about his background, Peter explained that he worked professionally in the software IT industry, has been passionate about history since childhood, and joined the National Trust at the age of twenty, shortly afterwards becoming a life member.
A dedicated photographer, Peter holds formal qualifications from both the Royal Photographic Society (RPS) and the Photographic Alliance of Great Britain (PAGB). He enjoys various types of photography, including night photography, macro (especially floral images), historical themes, landscapes and capturing quirky subjects such as cogs and even plastic ducks!
The training for National Trust photographers is rigorous. During his presentation, Peter walked us through the types of photographs required for marketing, promotion, and the Trust’s standard image library. He humorously noted that they always prefer images with “happy people and blue skies” while also seeking photos that reflect ecology, diversity, conservation, and inspiring landscapes.
Strict guidelines govern the content of these images. For instance, the image should reflect the property it was taken at, commercial branding is not allowed, subjects should avoid direct eye contact, and creative photography is restricted. Additionally, any identifiable individuals must have signed a model release form, with parents or legal guardians required to sign on behalf of any person under the age of 18.
For Waddesdon Manor, Peter closely collaborates with the marketing department, receiving briefs and guidelines—sometimes at short notice—for various events such as the Chilli Festival and Christmas celebrations. His work is regularly featured across multiple platforms, including Instagram, Facebook, Twitter, promotional fliers, roadside hoardings, the National Trust handbook, and the central picture library.
Peter enjoys the challenges of this role, which continually pushes him beyond his photographic comfort zone. The voluntary work provides opportunities to visit parts of the National Trust properties not available to the public, hone his skills, and contribute to an organization he has cherished for years. Seeing his work publicly displayed gives him great satisfaction and a sense of giving back.
It was truly enlightening to learn about the effort behind the stunning photographs we often see in National Trust publications. Many of our members are part of the Trust, making Peter’s talk even more engaging. A big thank you to Peter for an inspiring presentation!
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Peter’s website. || Instagram. petergreenway || flowersinthematrix
Blog post written by Carol Haines in conjunction with Peter Greenway
Next Week